Five Successful Interactive Video Campaigns on YouTube
A successful interactive video campaign can result in millions of views. I’m often surprised by the innovative ways in which people and brands use the YouTube interactive features to promote, educate and entertain viewers.
Here are five inspiring and different styles of YouTube interactive campaigns.
Using only video for interaction
This has virtually no use of the youtube features and can be implemented in any video platform but the request for interaction is simply so brilliant that I had to include it and with over 4 million views as of now, it has also gone viral.
Using YouTube annotations as links
Using links to let the viewer choose how the story or action develops is a very engaging way to deliver a message. The London metropolitan Police used it successfully to draw attention to their drop the weapons campaign.
Other good campaigns using annotations as links;
Dress us!
Blend Your Own Adventure
Condom, no Condom?
Using the YouTube Timeline
Using the timeline? Yes, this is one of the most clever interactive uses for a youtube video. the ad agency BooneOakley made their entire website using youtube videos!
Other good videos using the timeline;
YouTube Radio
The youtube electric guitar
Using YouTube Annotations as revealers.
Here is another very clever and creative use of annotations, in this case the user has to close as many annotations as possible, it does not tally the user actions but that doesn’t matter if the end message is as gratifying as it is in this video.
Disguise a YouTube page using Flash
with over 47 million page views this has been one of the most successful campaigns when it comes to YouTube Brand Channels.
Guess what most people type first, yes there is a video for that.
Other cool brand channels campaigns;
Check out all the stuff by Patrick Boivin he has made some really creative games using the youtube interactive features.
12 comments
The Skittles ad is hilarious!
Hello! I like what did here man. I’d like to see more stuff like this!
Wow this is cool, thanks for sharing.
H.
There is some really cool stuff here, thankz
this is not very deep. i feel there is more to say about youtube marketing, more detail but is good start
hahaha!1 the cat one was hilarious, thanks for sharing… u souled do a best of youtube video section for ur site
Fantastic. Entertaining Sensible.
That video is great!
http://www.youtube.com/watch?v=qybUFnY7Y8w
Thanks for sharing
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Nice article.
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For realz! That’s marvelously good to know.