BBM BlackBerry Concept Video

Posted on July 27, 2010 by andres 31 Comments

Hoping to bank on the very delayed Canadian launch of apple’s I Phone 4, Research in Motion (BlackBerry) increased their advertising efforts in Toronto. Featuring new black and white ads dedicated entirely to their exclusive Blackberry instant messaging Application BBM.

I saw the print advertising in a subway train on my way to doing some green-screen interviews for a client and since I had the portable screen with me I shot some footage to compose later. Because it was a splurge of the moment video I forgot to shoot some additional video that would have made everything look a lot better and easier to edit but thats the best way to learn for next time!  So… check this very short new concept video based in this ads for BBM.

RIM covered with ads the entire Bloor and Yonge Subway platform, Toronto’s Busiest subway station serving more that 350,000 people a day.

Production:

Actress; Ana Maria Cano.
Production Assistance; Luz Gabriela Alvarez and Jimmy Battaglia.
Concept and Production; Andres Felipe

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